Can money make you happy?
Sunday, January 31st, 2010The obvious answer might seem yes. But money is a complex topic.
Over many decades, the field of psychology has been studying the links between money and wellbeing.
And one of the major findings is:
You need a certain amount of money for subsistence, which is important for wellbeing. But over and above subsistence, a lot more money does not correspond to a lot more happiness.
Now, we’re learning more about how spending your money can impact on your wellbeing.
If you had a spare $100, would you be better off spending it on dinner with friends or a new dress?
New research from Carter and Gilovich from Cornell University suggests the dinner with friends might win out.
That’s because buying ‘experiences’ rather than ‘things’ tends to make people happier.
Here’s why:
Decisions about material possessions seem to be more difficult to make than decisions about experiences.
When buying a new flat screen TV, we compare models, sizes and prices. When there’s so much choice, even if we’re happy with the deal, we may have lingering doubts about whether we got the best deal - which can take away some of the enjoyment of our brand new TV.
Whereas when we choosing experiences, we tend to decide on the kind of place we’d like to go and then choose the first option that fits.
When deciding where to go for dinner, we might want to eat Thai food in the city. Instead of researching every single Thai restaurant in the city, and comparing menus and pricing, we choose the first or second Thai restaurant we think of, and are generally satisfied with that.
It’s the act of comparison that can undermine wellbeing.
In general, it is easier to compare our purchase of a brand new TV - and feel like we didn’t make the best choice - than it is to compare our choice of restaurant or the experience we had at that restaurant with our friends.
And because material possessions tend to deteriorate in value over time - the new massive flat screen TV is not so massive the longer you have it - compared to the brand new even more massive TVs on the market now.
Whereas, our experiences of a lovely dinner with friends can become even more positive in our minds over time.
So how should you spend that spare $100? It can depend on how you view your purchases.
Do you agonise over whether you could have got a better dress for a better price? [The tyranny of choice]
Do you compare your dress to your friend’s dress and feel unsatisfied? [Unfavourable comparisions]
Or is the dress your ticket to go out and have fun with your friends? [An enjoyable experience]
And what about how we spend money on our kids?
Buying experiences together might be better for everyone than buying them the latest, greatest brand new must-have toy - which very soon will be superseded by some other latest, greatest brand new must-have toy.
And if your kids must have a must-have toy, then turn it into an experience and play it with them.






